Juba is primarily positioned as a place where people quickly come
for a refreshing drink and tasty bite. The task was to design a
modern style for the brand and help to enter the market, as well as
enhancing user's loyalty to the product. Concept:
A fun sounding word like juba has its significance in its letters
and it's syllables. We used the the letter J as its primary facet
and formed a drinking cup signifying something to drink.